IOACON 2019 Identity / Logo Design

Identity Design for 64th Annual Conference of Indian Orthopaedic Association ‘IOACON 2019’ happening in Kolkata. Client Brief was to design a modern logo for IOACON conference with Kolkata element but a modern element, which shows the new face of Kolkata that is technologically advanced and developed. The new icon is built in Rajarhat New Town Area as a welcome gate to Kolkata. Hence the ‘Kolkata Gate’ architectural structure has been used in the Logo Typeface as a welcome sign to the Orthopaedic Surgeons from all over India to come visit the IOACON 2019 conference happening in Kolkata.